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City buys into ads on Big Screen TV

posted 13 Apr 2012, 07:19 by Tollcross Junction   [ updated 13 Apr 2012, 07:24 ]

A bid to mount “imposing” Olympics advertising around the city’s big-screen TV has been given the go-ahead despite opposition from heritage groups.

Bright yellow branding for London 2012 is to be fixed to the Festival Square screen – owned by the Olympic organisers – from May after planning chiefs approved the application amid concerns the advertising would detract from the “character of the conservation area”.