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Big venue bid to draw more of the Fringe west

posted 18 Jun 2010, 18:09 by David Rintoul   [ updated 18 Jun 2010, 18:41 ]

It has comfy seats, air conditioning, and the biggest shows in its history include events such as the International Urban Conference on Storm Drainage.

But now acts from the Whiffenpoofs singers to a frenzied German drum-and-dance show have been brought in to finally give the Edinburgh International Conference Centre (EICC) that elusive Fringe buzz.

Promoters hope a daring new programme will help to drag the heart of the Fringe away from the Old Town towards the West End.

Four years after the centre threw its hat in the Fringe as Venue 150, known for more than hosting big-ticket comics like Jimmy Carr, it is hoping to become a Fringe hub.