Tollcross News‎ > ‎

3D could damage Cameo's reputation

posted 10 Dec 2012, 05:30 by Tollcross Junction   [ updated 10 Dec 2012, 05:34 ]

There was a blow for diversity in local cinemas this week with the announcement that 3D technology is to be introduced to the Cameo to bring it in line with bigger rivals.

What’s most worrying about the decision by the Cameo’s London-based owners, Picturehouse Cinemas, is that they’ve gone with the cheaper silver screen passive system preferred by many cinema chains.

In short, passive uses polarised glasses which are cheap to replace. The alternative system, active 3D, uses small LCD screens in its glasses that alternately dim the left and right lenses in succession and have to be kept by the cinema for cleaning and charging.